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Tuesday, July 15, 2008

Okhai will showcase rural women's handicrafts

Tata Chemicals Society for Rural Development unveiled first nation-wide exclusive outlet of handicrafts brand — Okhai, at a mall in Drive-In area of Ahmedabad.

The retail outlet will house handicrafts created by women from drought-prone Okhamandal region of Gujarat. Okhai is part of Tata Chemicals' corporate social responsibility initiative to generate employment in rural areas.

According to a company communiqué, currently hundreds of women from Okhamandal region were involved with the project that was set up by forming self-help groups in villages of the backward region.

According to Tata Chemicals COO Arup Basu, the first in a chain of nation-wide retail outlets, Okhai was a platform to bring the products of rural craftsmanship to urban centres.

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